Architecture with business context
Translate discovery, data needs, operational constraints and stakeholder goals into scalable Salesforce, WordPress and cloud architectures.
Architecture · Salesforce · Data & AI · WordPress · Cloud
CV: Adrián Barrera
Salesforce, Data & AI and WordPress technologist with 15 years of experience across enterprise architecture, full-stack engineering, cloud integrations, AI agent enablement, DevOps and performance-focused web platforms. I work across strategy and execution: shaping technical roadmaps, building secure systems, improving operational efficiency and translating complex business needs into maintainable platforms.
Executive Profile
I bring together architecture, hands-on development and communication. My strongest contribution is connecting business needs, platform constraints and delivery practices into systems that are secure, maintainable and useful.
AI integration with governance
Design controlled bridges between CRM data and AI agents using REST APIs, custom actions, schemas, validation layers and role-aware access patterns.
Hands-on technical execution
Move fluidly between Apex, LWC, TypeScript, Python, APIs, middleware, WordPress, DevOps pipelines and data modeling.
Performance and security ownership
Improve platform reliability through security reviews, plugin governance, configuration cleanup, testing, CI/CD discipline and load-time optimization.
Experience by Focus Area
Salesforce and AI integration architecture
Design and build Data & AI integrations connecting Salesforce with Pinecone, OpenAI, Sierra and external AI agents.
- Architect secure CRM-to-AI integration patterns using REST APIs, action schemas, custom endpoints and governed data access.
- Define technical roadmaps, work breakdown structures and solution documentation for AI-centric transformation initiatives.
- Build middleware using Python, AWS Lambda and API Gateway, including role-aware access controls and least-privilege data handling.
- Create TypeScript validation frameworks to simulate agent behavior and validate business logic before production deployment.
- Develop metadata and JSON schema automation to support AI orchestration and CI/CD configuration workflows.
Salesforce architecture, development and product engineering
Deliver Salesforce solutions across Sales Cloud, Service Cloud and Experience Cloud, combining architecture, development, integrations, automation and platform governance.
- Translate complex business requirements into scalable data models, flows, Apex services, LWCs and platform designs.
- Build custom REST endpoints, Salesforce-native apps, automated portals and business process extensions.
- Integrate Salesforce with third-party services for document generation, e-signature, identity verification, webinars and external data enrichment.
- Lead migration, re-offer and platform evolution initiatives with attention to data integrity, maintainability and stakeholder alignment.
- Improve CI/CD, test quality, refactoring practices and secure software development standards across delivery teams.
WordPress operations, security reviews and performance optimization
Maintain a high-visibility editorial WordPress site with a focus on site integrity, plugin stability, theme improvements, WooCommerce readiness and operational continuity.
- Perform security reviews, malware checks and remediation to protect site integrity.
- Maintain and update WordPress plugins, reducing compatibility issues and operational risk.
- Implement CSS and theme improvements to enhance responsiveness, readability and visual consistency.
- Execute resource cleanup, configuration reviews and performance improvements to reduce server load and improve page-load efficiency.
- Support independent maintenance, monitoring and practical troubleshooting for editorial continuity.
Bluesky / AT Protocol independent architecture projects
Designed and built public-facing experiments on the AT Protocol, including custom feeds, analytics dashboards, community-domain handles and DNS/profile automation.
- Built custom feeds using Node.js, Docker, MongoDB and Bluesky/AT Protocol data streams.
- Created analytics dashboards to monitor feed activity, posting patterns and community engagement.
- Implemented domain-handle and redirect automation using serverless AWS patterns and DNS workflows.
- Demonstrates independent architecture, protocol research, product thinking and operational ownership.
Full-stack platform architecture and technical leadership
Designed and led delivery for a video advertising and revenue assignment platform, connecting product discovery, backend APIs, responsive frontend delivery and infrastructure operations.
- Defined system requirements and architecture for high-availability web applications.
- Led development teams, stakeholder communication, technical direction and resource coordination.
- Handled DevOps configuration, infrastructure design and delivery workflow improvements.
- Engineered backend APIs and integration layers to support frontend products and revenue logic.
- Built MVP-oriented delivery practices that connected business value with practical implementation.
Regional web platforms and legacy modernization
Maintained and developed large-scale regional web properties, focusing on backend services, MVC architecture, service integrations and modernization of legacy applications.
- Developed enterprise web applications using ASP.NET MVC and service-oriented patterns.
- Implemented and consumed SOAP APIs for secure contract-based integrations.
- Migrated legacy PHP codebases into more responsive and maintainable web frameworks.
- Worked across .NET, MVC, SQL, IIS, HTML5, PHP, JavaScript, jQuery, AWS and MySQL.
Technical communication, research and narrative practice
Complement technical work with experience in writing, broadcasting, documentary direction, journalism and communication sciences.
- Publish technical and security-focused writing for the Salesforce ecosystem.
- Co-hosted a radio show about internet culture, cyberculture and communication theory.
- Co-directed the documentary Hélices, strengthening research, interviewing and complex narrative structuring skills.
- Worked as a freelance videographer, journalist, content creator and editor in an international news context.
Core Skills
Salesforce
- Sales Cloud
- Service Cloud
- Experience Cloud
- Apex
- LWC
- Flows
- Omnichannel
- Conga
- DocuSign
- Native App Development
- Salesforce Automation
- Custom REST Endpoints
- Solution Documentation
AI and Data
- LLM Orchestration
- AI Agent Actions
- Prompt Engineering
- JSON Schema Design
- Vector Databases
- N8N
- CRM Insights
- Sierra Integrations
- OpenAI Integrations
- Analytics Dashboards
- Protocol Research
Cloud and DevOps
- AWS Lambda
- API Gateway
- SigV4
- Docker
- GitHub Actions
- CircleCI
- Bitbucket
- GitLab
- Rancher
- DigitalOcean
- DNS Automation
- Serverless Patterns
Languages and Frameworks
- TypeScript
- Python
- Node.js
- React
- JavaScript
- .NET MVC
- Java
- PHP
- Solidity
- SQL
- MongoDB
- AT Protocol
- Bluesky Custom Feeds
- HTML5
- jQuery
- IIS
WordPress
- WordPress
- WooCommerce
- WordPress Administration
- Theme Creation
- CSS Improvements
- Plugin Maintenance
- Security Reviews
- Malware Remediation
- Performance Cleanup
- Load-Time Efficiency
- Server Load Reduction
Credentials
Salesforce Certifications
- Salesforce Certified Platform Foundations
- Salesforce Certified Platform Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Platform Developer
- Salesforce Certified AI Associate
Education and Languages
- Scrum Foundation Professional Certification SFPC
- Bachelor of Science in Communication, Universidad de la República
- Sutdies in Computer Engenieer, Universidad de la República
- English - Fluent (FCE)
- Spanish - Native